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Why cybercriminals love brand loyalty programs?Why cybercriminals love brand loyalty programs?

Why cybercriminals love brand loyalty programs?

As loyalty programs continue to grow, there has also been an increase in fraudulent takeovers of these loyalty program accounts. So now companies are faced with two challenges. One is to retain their customers by offering loyalty and reward programs and at the same time protect those rewards and loyalty accounts from hacking and takeover by cybercriminals.

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